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Growing up in a generation that struggles a lot with mental health issues, we felt the need to take action. That’s why we started Limitless in 2022. At the time we were 16 and 22. As a brother and sister with more than six years between us, we see a unique opportunity to represent a wide spectrum of our generation. We recognize ourselves in our community. We understand their struggles, because they are ours too. We’re here to encourage people to embrace and accept their emotions, because we believe life is a journey of self-discovery.
We hope to achieve all this through clothing, events, and collaborations, all within our own Limitless landscape, where there is no hierarchy, only an atmosphere of sharing and learning from one another.
Scroll down to see how we're bringing Limitless to life
December 2025
Just before the Christmas holidays, we opened our pop-up store for the exclusive in-store launch of our new collection.
What followed was a weekend with drinks, music, pizza, tattoos, and most of all: community.
We ended the weekend with a run, YANA tea, and a final moment together. Starting the day like this, going through something side by side, creates a real sense of connection. That’s what Limitless is about.
November 2025
Movement, recovery, and connection - three elements that keep us grounded, balanced, and limitless.
After the energy of our first run, we came back stronger for round two. Together with YANA and Freezlab, we created a 5KM run and recovery experience built around one intention: pushing together, then pausing together.
We started in motion - one group, one rhythm - moving through the city with that shared Limitless mindset. From heat into cold, from noise into focus. After the run, 16 brave souls stepped into the freeze, shifting from movement into stillness and recharging both body and mind.
What started as a run became something bigger. A growing community of like-minded people showing up, connecting, and expanding the circle run by run.
We ran. We recovered. We reconnected.
October 2025
In October, we joined forces with YANA for the very first YANA x Limitless Runclub. Two brands, one shared mission: creating awareness around mental and physical health through movement and connection.
As a warm-up for the Amsterdam Marathon, we hosted a 5KM community run on October 12. What started at Footnote on Van Woustraat quickly turned into more than just a run. It became a moment of showing up for yourself and for each other — moving side by side, sharing stories, and finding strength in community.
We closed the afternoon with coffee and conversation, proving that running doesn’t have to be a solo journey. Together, we turned movement into connection.
On the 22th of August we had the launch of our new collection 'Beyond Horizons'.
For us, 'Beyond Horizons' is not just a place, but a state of mind. It’s about looking past limits, daring to dream bigger, and embracing the unknown with curiosity and courage.
The new collection is live now.
As part of Mental Health Awareness Month, we partnered with The Women Amsterdam to host a special event dedicated to raising awareness for mental health. During this afternoon, we challenged and strengthened both body and mind with movement, connection, and mindfulness at the heart of it all.
Together, we raised €450 for MIND Us, a foundation committed to supporting young people in reclaiming their mental wellbeing.
An inspiring day that showed the true power of coming together for a meaningful cause.
Together with Amsterdam-based cookie brand Dynamite, we designed a pair of socks to raise money for Steun Emma. Steun Emma is a foundation that supports the Emma Children’s Hospital in providing the very best care and quality for seriously ill children.
Together with the Dynamite team and the hospital doctors, we joined in on their recurring cookie-baking day. This is one of the many activities carried out in collaboration with the foundation to bring a smile to the children’s faces.
We were able to donate €800 to the foundation from the proceeds of the socks.
March 2025
We are proud to have donated over 600 pieces of clothing to the FASHION.foundation, a new initiative by the LINDA.foundation, made possible by the Dutch Postcode Lottery.
Through this webshop, families with children aged 4 to 18 who are living in poverty get the chance to shop free of charge for brand-new clothing and shoes. While they are often reliant on second- or third-hand items, the FASHION.foundation allows them to choose an outfit they truly like, something that helps them feel beautiful and confident again.
Our donation was warmly received and even sold out in no time, a wonderful sign that this initiative is truly making an impact. By donating 600 pieces, we were able to help around 200 families
May 2024
This month is Mental Health Awareness Month. The purpose for this initiave is to increase awareness about the vital role mental health plays in our overall health and well-being and provide resources and information to support individuals and communities who may need mental health support.
To contribute to this, we want to raise extra awareness for MIND Us. MIND Us is a non-profit organization that helps young people to become more resilient and take control of their mental health. Therefore, we have decided to donate 20% of our monthly profits to MIND Us.
Besides that we also partnered with JuiceBrothers to raise additional funds. For every ginger shot sold, €0.50 will be donated to MIND Us.
In total, we raised €846 this month.
During Blue Monday 2024 we hosted a Breath + Ice class together with Renessence to learn people tools to reset your nervous system through the power of the breath and cold plunge immersion. All revenue was doubled by Renessence and donated to MIND. Together we raised €630 for MIND during the day.
During Blue Monday we hosted an event in collaboration with The Growth Express. By asking people to donate we managed to raise €2065 for MIND.
On the 1st of December 2022 we hosted a party to launch our brand Limitless together with friends and family. The days after we had a temporary pop-up store in the centre of Amsterdam where we showed our first collection.
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